Chief Executive Officer
Tony Gendvilas, O.D.
CVI: Innovator/Banker
Empowering Businesses to Thrive
Streamline your back-office functions while ensuring protection for you and your employees.
Aliat is a pioneering people management platform specializing in helping small to mid-sized businesses optimize their operations. Our comprehensive solutions encompass HR, payroll, benefits, compliance, and wellness, all designed to improve productivity, reduce risk, and foster a positive company culture.
[ah-LEE-ought]
Aliat translates to ally in the Romanian and Catalan languages. We feel this word perfectly embodies our mission – to be your ally in all things business. We’re committed to solving your business’ pain points and making your job easier.
Be an innovator in holistic business health
Have a growth mindset
Create outside-in experiences for our clients
Always exceed expectations
Managing Rising Healthcare Costs
With ever-increasing healthcare costs, we offer an innovative solution to manage these expenses, promoting a healthy business growth trajectory. Our approach to healthcare includes high-quality, incentivized solutions that lead to reduced medical cost trends. With Aliat, you can ensure a happier, healthier, and more productive workplace.
Our Mission
We believe in helping small to mid-sized businesses grow and be competitive with larger businesses by allowing them to focus on their core goals instead of employment-related functions.
Our Strategy
Healthy workplaces
No more taking the “fingers-crossed” approach to HR. We believe in proactive support from an HR team that cares about your company as much as you do.
Safety first
A healthy business has a preventive approach to workers’ compensation, safety & risk management. Aliat reduces your liability by as much as 50%.
Control over your healthcare
Incentivized wellness programs give small businesses control over healthcare rate increases.
A preventative mindset
Through health risk screenings, we help employees make lifestyle changes before health conditions become a burden on finances and quality of life.
A stress-free payday
Healthy payroll is consistent and takes care of the basics. We help business owners sleep soundly at night knowing their payroll is properly managed.
Our Executive Team
Our executive team consists of seasoned professionals adept in navigating the labyrinth of business operations. From regulatory compliance to industry best practices, they are dedicated to absorbing the administrative load, allowing you to focus on your core business.
Chief Operating Officer
Katie Kohnle
CVI: Merchant/Builder
Chief Relations Officer
Kim Martinez
CVI: Merchant/Builder
Director of Benefits & HR
Bethany Gendvilas
CVI: Innovator/Merchant
Director of Risk & Compliance
Austin Lane
CVI: Merchant/Banker
Senior Account Manager
Michelle Simpson
CVI: Innovator/Banker
Accounting Manager
Rodrecus Hughes
CVI: Innovator/Banker
Eastern WA/OR HR Director
Roshelle Pavlin
CVI: Innovator/Builder
Eastern WA/OR Account Manager
Melissa Morris
CVI: Innovator/Merchant
Account Manager
Cassandra Vandersloot
CVI: Builder/Banker
Sales & Marketing Manager
Benjamin Birky
CVI: Innovator/Merchant
Chief Executive Officer
Tony Gendvilas, O.D.
CVI: Innovator/Banker
Chief Operating Officer
Katie Kohnle
CVI: Merchant/Builder
Chief Relations Officer
Kim Martinez
CVI: Merchant/Builder
Director of Benefits & HR
Bethany Gendvilas
CVI: Innovator/Merchant
Director of Risk & Compliance
Austin Lane
CVI: Merchant/Banker
Senior Account Manager
Michelle Simpson
CVI: Innovator/Banker
Accounting Manager
Rodrecus Hughes
CVI: Innovator/Banker
Eastern WA/OR HR Director
Roshelle Pavlin
CVI: Innovator/Builder
Eastern WA/OR Account Manager
Melissa Morris
CVI: Innovator/Merchant
Account Manager
Cassandra Vandersloot
CVI: Builder/Banker
Sales & Marketing Manager
Benjamin Birky
CVI: Innovator/Merchant
The Core Values Index (CVI)
The CVI assessment can provide great insights into an individual’s personality and communication style which can assist in training and recruiting needs. Employers have used the CVI in team settings as a way to become more familiar with each team members’ values and most meaningful contributions, helping them work more effectively together.
Want to learn more about how you can use the CVI to build a stronger workplace community?
Want to work with us?
Interested in joining our mission to transform the landscape for small and mid-sized businesses? Visit our Careers page and become part of a team that’s dedicated to creating innovative solutions for managing rising healthcare costs, simplifying payroll, and proactively supporting employment-related functions.