It takes all kinds to make the world go round.

We’ve all heard the above cliché. It can be applied to the business world, too. It takes all kinds of personalities to make a company successful and sustainable. Although we are all “unique snowflakes,” there are trends within personality types that most people will gravitate towards. Some personalities are just not that easy to communicate with, and it can be downright annoying and stressful trying to solve a problem with someone who has a completely different outlook than your own. All personality types are needed within an organization, however. One is not better or more important than another.

The main reason behind unpleasant workplace interactions is the fact that different personality types have different ways of communicating, and misunderstandings and resentment arise from feelings of not being heard, and unique personality needs not being met. If you want your challenging interactions to improve and to achieve an overall more effective and positive workplace, you’ll have to get more creative than just exercising your anger and authority muscles. The key to effectively communicating with personalities you find frustrating is to focus on the one thing you have total control over: how you interact with and react to them.

To become an effective communicator and improve your interactions with others, it’s important to understand the natural tendencies of each personality’s communication style. The Taylor Protocols Core Values Index (CVI) describes four personality types and explains their core motivational drivers. Each type is driven by an unchanging, innate nature.




Want to know your CVI Type? Take the Core Values Index for free at



BUILDER – natural planner who takes intuitive action

  • CORE VALUE: Power – making a difference and creating a positive outcome
  • CATALYTIC VALUE: Faith – the confidence to know the next step is the right step
  • LEARNING STYLE: Decide & Do
  • STRENGTHS: taking action, making decisions, delivering results, and leading by example
  • WEAKNESSES: analyzing data, solving complex problems, and participating in long sessions

To successfully communicate with a Builder: one should consider being concise and to the point.  If necessary, allow the Builder to probe deeper into the details to better understand the subject matter. It may be helpful to encourage them to listen intently at keep points in the conversation to ensure critical information is heard and understood.



MERCHANT – natural connector who leads through love and creates meaningful relationships

  • CORE VALUE: Love – nurturing and motivating the core values in one’s self and others
  • CATALYTIC VALUE: Truth – the ability to see endless possibilities and things the way they are
  • LEARNING STYLE: Talk & Listen
  • STRENGTHS: building teams, leading with passion, supporting others, and making deals
  • WEAKNESSES: conducting research, doing solitary assignments, and participating in data sessions

To successfully communicate with a Merchant: it’s vital to obtain a Merchant’s loyalty and their desire to please you for the sake of maintaining the relationship with you.  It may be helpful to encourage them to be practical by promising that one or more of their ideas will be incorporated in the future.



INNOVATOR – natural problem-solver who chooses the best options to make business grow

  • CORE VALUE: Wisdom – seeing things the way they are and what to do about it or find a better way
  • CATALYTIC VALUE: Compassion – the ability to understand why other people react the way they do
  • LEARNING STYLE: Observe & Solve
  • STRENGTHS: leading through questioning, brainstorming, and providing effective strategies
  • WEAKNESSES: participating in high-energy exercises, doing repetitive tasks, dealing with emotionality

To successfully communicate with an Innovator: it’s important to allow an Innovator time to process questions as they move to answer.  Also, appreciating their desire to seek wisdom through asking questions will lower your perceived sense of being interrogated.



BANKER – natural accumulator of knowledge and details that keep the entire system in balance

  • CORE VALUE: Knowledge – knowing the ‘how’ and ‘why’ of things
  • CATALYTIC VALUE: Justice – the capability to see things the in a fair and equitable way
  • LEARNING STYLE: Read & Analyze
  • STRENGTHS: collecting, analyzing, and organizing important information to make other more effective
  • WEAKNESSES: being spontaneous, making snap decisions, and managing verbal or useless information

To successfully communicate with a Banker: it’s imperative to explain concepts, ideas and instructions with a high level of details to a Banker.  Details should be communicated in a linear fashion.  It may also be helpful to explain your decision process to ensure they trust that you weighed the proper data and information.  Lastly, if they provide you with a report, you should read and provide feedback.




CVI – The Most Accurate Human Assessment Available

Our friends at eRep offer a free version of the Core Values Index. The test is 80 multiple choice questions and takes anywhere from 10 to 20 minutes.

Take the Free CVI

At over 94% repeat score reliability, the CVI is the most reliable assessment ever created to measure the unchanging, innate nature of a person. Learn where you can make your highest and most productive contribution to the world.